Busted my first box of the product and here's my thoughts. For the cost of the box it's a pretty good break considering it will give you 4 hits (3 jersey/patch and 1 auto) although it doesn't say anything on the box about it. The card design is pretty weak in my opinion. The white background with a plain line design seems pretty boring. The inserts go both ways. They seem to borrow from Playoff Prestige with the manufactured auto patches (which isn't a bad thing) but they also have huge one color jersey cards which make you think they forgot to get it autographed. Rookie selection is nice and it seems like each box has a decent hit. On the year's current product scale, I'd give it a 6/10.
On a side note, there were some Gridiron Kings cards stamped with the Donruss Threads as sp hits. Donruss confirmed that they inserted Brett Favre in a Jets uniform and Darren McFadden in a Raiders uniform with various levels of rarity.
Here are some scans of the notable hits from the box:
